Sunday, March 19, 2006
Defining Market Attractiveness
Here is a good definition.
"A measure of the profit potential inherent in the structure of a market or industry"
"A measure of the profit potential inherent in the structure of a market or industry"
Saturday, March 18, 2006
Market or Business Attractiveness
Intersting article here on Market Attractiveness. The McKinsey analysis seems to do the trick.
